![]() ![]() Unfortunately, even if your publishing volume is low, you'll find yourself in hot water, fast-important reviews get skipped, messaging gets diluted (or becomes contradictory), and deadlines get missed.Ĭontent calendars allow you to juggle content pipeline, writers, reviewers, editors, and new ideas. In companies that are new to content production, it’s not uncommon to see teams running without a formal content calendar. What are the benefits of having a content calendar? It’ll help you plan your content production timelines, resource allotment, staffing needs, and publication cadence. Regardless, if you need to break your content into a digestible execution plan, a content calendar is your best bet. Many organizations actually combine the two into a single calendar, or (if you’re using a tool like Airtable), use different views of the same calendar to capture different needs. Generally, editorial calendars are guiding frameworks (used to plan out themes in advance and assign writers), while content calendars guide production (including detailed task lists and production checkpoints). The terms "content calendar" and "editorial calendar" are often used interchangeably, but are rooted in slightly different meanings. Teams use content calendars to plan production and publication for both internal and external channels-like their websites, blogs, social media platforms, and more. A content calendar is a source of truth for your production and publication schedule, built around key deadlines. ![]()
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